Relying on unlicensed tour guides is not only a poor quality choice, but can also pose a safety risk for tourists. These operators, lacking the necessary certifications, often lack the appropriate skills to ensure safe and effective experiences.
During visits to complex or crowded sites, an unlicensed guide may not be able to manage emergency situations, putting the health and well-being of visitors at risk. Furthermore, the lack of specific preparation and training can lead to incorrect or incomplete information, depriving tourists of an authentic and enriching understanding of the cultural heritage they are exploring.
In addition to the risks for visitors, unlicensed guides compromise the reputation of tourist destinations. Tourists who have negative experiences due to unauthorized operators tend to spread unfavorable reviews, thus damaging the image of the territory and discouraging potential future visitors.
Countering this phenomenon requires decisive intervention by the authorities, with stricter controls at major tourist sites and severe penalties for those who operate without authorization. At the same time, it is essential to raise awareness among tourists about the importance of choosing certified guides, providing useful tools to verify their credentials.
Trade associations can be a valid support, promoting educational campaigns and collaborating with public bodies to guarantee a quality tourist offer. Finally, citizens can also contribute, reporting abusive guides and choosing to rely only on authorized professionals.
