The reputation of a tourist destination is one of the most valuable assets for attracting visitors and ensuring local economic development. However, illegal tourism represents a serious threat to this image, compromising the perception that tourists have of the territory.
When visitors rely on illegal structures or unauthorized guides, they risk having negative experiences that directly affect their opinion.
The lack of quality standards, poor professionalism and the absence of protection can lead to unfavorable reviews, spreading an unflattering image of the destination.
The consequences are also reflected in the local economy, since a bad reputation can reduce the flow of tourists and, consequently, the revenue for regular activities. Furthermore, illegal tourism contributes to a deterioration of infrastructure and services, further aggravating the problem.
To protect the reputation of a territory, it is essential to invest in awareness campaigns that promote the legality and quality of the tourist offer. Local authorities must intensify controls and apply severe sanctions against those who operate illegally. Citizens can also do their part by reporting illegal activities and choosing to use only regular services.
Collaboration between institutions, trade associations and operators in the sector is essential to preserve the image of a destination. Only through a common commitment will it be possible to guarantee quality tourism that enhances the territory and strengthens its reputation at an international level.
